Welcome to Mrs Smith
Mrs Smith is not your typical publishing company.
Where most publishers license artwork and push products with little regard for the artist behind them, Mrs Smith is building something different: a publishing community that prioritises artists first.
We exist to make sure your art isn’t just seen on shelves... it’s respected, it’s fairly rewarded and it helps you build a lasting, sustainable practice.
A Foundation of Experience
Mrs Smith is an initiative of Rachel at The Design Cure, where I’ve spent over 20 years helping more than 100 creatives, not-for-profits, and small businesses build meaningful brands and marketing strategies that work.
Before that, I worked directly in the arts industry as Marketing Manager at two of Canberra’s key arts organisations. Those years gave me an insider’s view of the sector: the pressures artists face, the opportunities for growth and the gap between talent and sustainable recognition.
That blend of arts industry knowledge and design/marketing expertise is the foundation of Mrs Smith.
What Makes Us Different?
At Mrs Smith, we:
Prioritise Artists Over Products
Our focus isn’t just selling cards or calendars, it’s helping artists develop their practice, build their brand, and expand their networks.
Share Fairly
A generous percentage of every sale goes directly back to the artist. Because your work deserves recognition and reward, not just licensing.
Teach & Empower
Through coaching, branding and marketing support, we equip artists with the practical skills they need to take control of their own careers - not just rely on intermediaries.
Publish with Integrity
We translate your work into beautifully designed products, cards, calendars and more, without losing the integrity of your art. Everything is locally made, on 100% recycled stock, with sustainability and quality at the centre.
Mrs Smith is built on a rare mix of:
- Direct arts industry experience in leading Key Arts organisations.
- Over 20 years in marketing and design through The Design Cure.
- A proven track record of supporting 100+ clients in building brands that grow.
- A values-driven approach: calm, collaborative, sustainable and fair.
How We Can Help
- Publishing Opportunities - Turn your art into high-quality products, distributed across Australia.
- Personal Branding - Craft an identity that reflects your vision and connects with your audience.
- Websites / Online Presence - Build or refresh a site to support your practice.
- Marketing Coaching & Campaigns - From exhibitions to ongoing strategies, we’ll help you create momentum.
A Publishing Movement, Not Just a Company
When you choose Mrs Smith, you’re joining a movement that puts artists first. Together, we’re proving there’s another way: a publishing model that builds community, sustains practices, and makes art accessible, meaningful and fair.