Discover Jo Hollier’s Botanical Connections, an enchanting exhibition at the Australian National Botanic Gardens from 22 January to 23 February 2025. A member of the Mrs. Smith stable of artists, Jo captures the spirit of Australia’s native flora with vibrant, textured works that celebrate our connection to nature. Explore her art in person and find her stunning cards and 2025 calendar in the Mrs. Smith shop.

If it's something you haven't thought about much before, The idea of branding might feel at odds with the deeply personal and intuitive nature of art. But personal branding is isn't just a marketing buzzword. It's a way to share your story, celebrate your values, and connect more deeply with the people who will cherish your work. It is an investment in your long term success. In this post, I'll explore, as much as possible in a blog post, what branding means for artists and galleries, why it matters, and how you can start shaping your own brand.