If it's something you haven't thought about much before, The idea of branding might feel at odds with the deeply personal and intuitive nature of art. But personal branding is isn't just a marketing buzzword. It's a way to share your story, celebrate your values, and connect more deeply with the people who will cherish your work. It is an investment in your long term success. In this post, I'll explore, as much as possible in a blog post, what branding means for artists and galleries, why it matters, and how you can start shaping your own brand.